25. November 2014
Creating engaging and alluring window displays is no easy feat. Retail stores meticulously craft storefront exhibits to catch eyes and draw in passersby, especially around the holidays when big sales matter most. But while the perfect gift or a great deal is quick to catch the eye, few shoppers ever truly notice the key piece to a high-quality window display: the glass.
Even the most enticing displays might go unnoticed if the storefront glass simply reflects the street. Anti-reflective glass reduces glare and enhances the view of the window display. When laminated, anti-reflective glass can virtually eliminate ultraviolet (UV) light penetration and extend the life of the products on display.
SCHOTT AMIRAN serves as the anti-reflective glass of choice for many retail stores throughout the nation. Dipped in a metal oxide coatings, then heated to between 450 degrees and 500 degrees Celsius, AMIRAN provides up to 98 percent transmission, 1 percent residual reflection, and up to 99 percent UV protection as a laminated glass. Additionally, AMIRAN anti-reflective glass is incredibly durable and easy to clean without scratching or chemical harm from normal glass cleaners. AMIRAN can be safety tempered, laminated, and insulated, and its low-iron composition ensures crystal clear glass with little to no tint.
Want to see it in action? In honor of the biggest shopping day of the year, Black Friday, let’s take a moment to window shop at some of the top retailers that feature SCHOTT glass.
40 Newbury Street, Boston, Massachusetts
Travel to Boston’s trendy Newbury Street to visit the posh French jeweler Cartier. While the store’s signature watches and jewelry might fall a bit outside the average budget, shoppers can take a crystal-clear glimpse of the store’s exquisite collection of gemstones free of charge. Peer through the SCHOTT AMIRAN storefront and imagine yourself dripping in diamonds.
White House | Black Market
136 5th Avenue, New York City, New York
Venture to one of the most expensive shopping streets in the world — New York City’s Fifth Avenue — to experience some of the most intricate and vibrant window displays in the nation. Among the high-end boutiques and flagship stores that line the boulevard, take a moment to peer into the windows of White House | Black Market. The famous dichromatic display is housed behind SCHOTT AMIRAN glass to ensure shoppers see every detail.
Paul Miller Porsche
250 U.S. 46, Parsippany-Troy Hills, New Jersey
If car shopping is more your style, head to New Jersey to visit Paul Miller Porsche, one of the top ten Porsche dealerships in the nation. Walk the lot to view some of the world’s most aesthetically pleasing vehicles, and look though the dealership windows to glimpse the top-of-the-line models. With the use of SCHOTT AMIRAN, the dealership can showcase its inventory to customers while protecting the most expensive models from the elements.
The Shoppes at Old Bridge, Old Bridge, New Jersey
Drive south to Old Bridge, New Jersey to spend an afternoon wandering around The Shoppes at Old Bridge. Among the various retail stores sits Chico’s, which not only features a prominent window display, but ensures each passerby catches a clear glimpse of the season’s featured items through AMIRAN.
Universal’s Islands of Adventure
6000 Universal Boulevard, Orlando, Florida
Universal’s Islands of Adventure is the ultimate theme park for adrenaline junkies. Visitors can spend the day spinning, dropping, and twisting on their favorite movie-themed rides, but for those who’d like a break from the non-stop action, the park also boasts numerous shops to explore. While wandering the amusement park, be sure to peek into the windows of the many gift shops scattered throughout the grounds. SCHOTT AMIRAN glass offers visitors a clear view of the wacky movie-themed window displays, and prevents annoying glare caused by the powerful Florida sun.
23501 Cinco Ranch Boulevard, Katy, Texas
Journey to the Lone Star State to glimpse the second Chico’s store that features SCHOTT AMIRAN glass. The hot Texas sun can cause significant problems for store owners since its powerful rays can produce unsightly glares and transmit harmful UV rays that can fade clothes on display. Yet with SCHOTT AMIRAN glass, Chico’s’ storefront is protected from residual reflections and UV light to ensure an unobstructed view
There you have it, SCHOTT’s guide to the best window shopping in the country. Stay tuned for our next post highlighting SCHOTT glass across America!